What the hell do I charge?

A look at photography pricing

Click Click, Bang Bang - A Photography Podcast - EPISODES 2 & 3
Show Notes

One of the most asked questions by emerging photographers is – what do I charge? This episode and the next is not just about what we should charge it’s also about seeing the value in our industry.

 

THINGS TO CONSIDER WHEN PRICING

 

  • Covering your costs
  • Charging for equipment/studio hire 
  • What is your skill level & experience
  • Who is the client
  • How big is the job
  • Different types of photography are going to be charged differently
  • Minimum hours
  • Discounting for regular clients
  • Industry standards
  • Negotiating
  • Here’s my rates vs. What’s your budget?

LET’S TALK ABOUT – ‘Industry Standards’

 

MEAA Recommendations – Industry standards (2017)

 

PERSONAL EXPERIENCE

 

Mez discusses her rates as to give a real world example of how a photographer structures their pricing.

 

WHY PHOTOGRAPHERS CHARGE WHAT THEY DO

 

Professional photographers charge based on their expertise and experience. While it may seem like they are charging too much for just several hours of work, you need to consider the work they put in to be where they are now.

 

Some of the factors that influence the price of photography are as follows:

 

  • Photo quality, both artistic and technical
  • The value of the photographer on the market
  • Competitors’ prices
  • Equipment and the materials used
  • Format of the photography
  • Other services

 

One episode simply wasn’t enough. In Part II, we look at so-called “services” for photographers that are either helping or hindering snappers from getting a start in an increasingly fragmented and under-valued industry. Speaking of “snapper” … hmm…

SNAPPR

So what is Snappr – we discuss their rates, their morals and ethics and hear some stories about former Snappr photographers – but best of all we hear from our Host Toby, who has one epic personal story about Snappr. 

OTHER PHOTO SERVICES

  • Tribe
  • Shoot My Travel

THE DEVALUING OF AN INDUSTRY

  • Saturated market due to advancements in technology
  • Under-cutting \ shoot and burners
  • Working for free

LET’S GO DEEPER

  • What’s my time worth?
  • What is my skill worth?
  • Valuing ourselves and not being scared to charge a premium

We are all ships in a harbour – if some leave the water level goes down.  

SHOW CREDITS:

Click Click Bang Bang: A Photography Podcast is written and produced by Meredith Schofield and Toby Forage.

Edited by Toby Forage

Music by Simon Figliuzzi

Brand design by dingdingding.co

Thanks also to Sean Brokenshire and Bandit for their help in the studio.

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